What is Taskpin?
Professionals (aka. Taskers) can offer their services within the Taskpin platform without needing to use the Taskpin Marketplace.
Role
Product Designer
Timeframe
5 months
Platforms
Web, iOS, and Android
Responsibilities
Concept Development
User Experience Design
Collaboration with Dev. Team
Visual Design
Prototyping
Pitching & Presenting
00/prologue
Overview
Problem Statement
High Marketing CAC Through Marketplace
Taskpin experienced slow network effects in its first year, preventing organic growth and resulting in a high marketing customer acquisition cost.
Study Goals
Transform Marketplace into SaaS-Enabled Platform
Our research shows that transforming our marketplace services into a SaaS product can reduce costs and enhance our value in a new way.
Impact
Recently Launched, Limited Data, Need More Observation
Although initial results show growth in SaaS customers, more time is needed to observe customer engagement and achieve an average impact.
01/My Research
Discover the Challenge
Business Insights
I interviewed five C-level executives from different marketplace platforms to understand their challenges and perspectives.
Marketplace platforms take longer to become profitable. Enabling them with SaaS features can impact product revenue.
Siavash, Passage
Our experience shows that many users treat our marketplace as a secondary channel to earn money. By enabling it with SaaS features, you can increase user engagement and interaction with the product.
Mo, Shab
User Insights
I conducted 20+ interviews with Taskers to learn about the reasons that prevent them from using our marketplace.
There just aren’t enough customers coming through your marketplace for me to keep busy.
Jason, Handyman
I don’t really see how your marketplace can help me grow my business or get more work.
Jess, Cleaner
The fees you charge make it hard for me to actually make good money.
Berry, Gardener
The platform’s a bit tricky to use, and it doesn’t have the tools I need to keep my jobs organized.
Mike, Electrician
Marketplace Drawbacks
Less Predictable Revenue
We earn through commission fees, which fluctuate with sales volume. Increasing our marketing budget raises our CAC.
More Vulnerable to Competition
Since many marketplaces compete only on fees and audience size, we were vulnerable to larger competitors.
Lower Loyalty
Our marketplace is just one of many sales channels that professionals use to earn income, so they naturally focus on whichever generates more revenue.
02/My Solution
Ideation for a Solution
Possible Solutions
Introduce a Separate SaaS Product
Although the idea had strong revenue potential, it risked shifting our focus to another product and preventing us from achieving our initial goals.
Make the existing Marketplace SaaS-Enabled
Although it adds complexity, it lets us amplify our values in new ways and open another revenue stream.
What Have I Done?
This transformation allows our marketplace to offer its features to individual professional who want to take advantage of a simple online tool that is designed dedicated for their type of work to manage their business.
Workspace v1 - OLD
Features Definition
Each feature contributes to the platform in a unique way, as described below:
Quote Management
Professionals are able to receive requests outside the marketplace, directly through their specialized public profile.
Client Management
Taskers can add new clients or import existing ones they currently manage on paper or in a spreadsheet into their profile.
Adding Notes
Professionals can add notes to tasks, allowing them to record and track important details for successfully completing the work.
Tasks Management
Professionals can manage marketplace tasks alongside their self-added tasks in their workspace and track them using a calendar.
Exclusive Profile
Taskers can showcase their services in a specialized profile and accept direct quote requests on a profile page with their own username.
Wireframing
Since the product strategy focuses on optimizing this SaaS version for professionals at work, I adopted a mobile-first approach.
03/The Results
Craft New Designs
Workspace
Pinner Management
Notes
Qoute Management
05/Recap
Promising Impact, Needs Further Observation
Our Purpose
Our research shows that turning our marketplace into a SaaS product can reduce costs and create new value. To achieve this, I redesigned the Workspace to deliver these features:
Exclusive Profile
Taskers can showcase services on a personalized profile and accept direct quote requests via their unique username.
Tasks Management
Marketplace and self-added tasks can be managed together in the workspace and tracked with a calendar.
Quote Management
Professionals can receive requests outside the marketplace through their public profile.
Client Management
Taskers can add new clients or import existing ones from paper or spreadsheets.
Adding Notes
Professionals can add notes to tasks to track important details for successful completion.