Taskpin is an online community marketplace platform that leverages AI to connect users with skilled local professionals across Toronto, Canada.
Platforms
Web, Android & iOS
Tools
Role
Product Designer
Timeframe
1 yr 11 mos
Product Overview
How Taskpin Works?
This platform allows users to submit tasks in any category, such as home cleaning, handyman tasks, and gardening, and have them completed quickly and efficiently by professionals.
Role & Responsibilities
I played a pivotal role in the Taskpin team, leading the redesign of the entire product and collaborating closely with the product owner, developers, marketing team, and performance specialists.
UX Design
Concept Development
Product Strategy
Design Critiques
Design System Contributions
Prototyping
Visual Design
Pitching & Presenting
What Did I Bring to the Table?
Taskpin was on the verge of failure when I joined. I had to make critical decisions to prevent the product from collapsing. I proposed a comprehensive plan to ensure its survival.
First Action
Create a Design System
I created a design system for cross-platform consistency and a seamless user experience.
Second Action
Redesign the Product
The product had issues were beyond fixing and required a complete redesign.
Third Action
Reduce Features
I temporarily removed some features to focus on the product’s key values and user experience.
Fourth Action
Product Launch in Toronto
I opted for a limited launch to simplify management and gain better market control.
Fifth Action
Limited Marketing Campaigns
I limited campaigns to manage user flow, focus on organic growth, and build product traction.
Sixth Action
Refine and Introduce Features
After successful market testing, I introduced new features and refined existing ones to achieve PMF.
Seventh Action
Iterative Research
I used competitive analysis, benchmarking, and usability testing to ensure a user-centered approach.
Eighth Action
Product Management
I led the product team to achieve goals and ensure end-to-end design implementation.
My Impact in Numbers
Product Redesign
Why Redesign?
When I joined Taskpin, I found the app had an old-fashioned and inefficient design. The reasons were as follows:
Redesign Plan
Increase Consistency
I endeavored to create modern designs that are consistent across all platforms. What I needed was a design system, so I initiated one.
Improve Processes
I tried to identify major issues within the product. I redesigned user flows and main functionalities to simplify them as much as possible.
Case Studies
